May 3, 2019
Color psychology is the scientific study of how color affects mood, behavior and emotional responses. This plays a big role when choosing what shade to paint a room. Knowing ahead of time what feelings a particular hue may evoke is just as important as choosing appropriate decor. Below, we’ve outlined some of the most popular color choices found in modern homes.
Red is great for rooms where socializing is key.
Red is known to raise the heart rate and boost adrenaline levels. On one level, it’s linked to passion and romance. Others feel it invokes feelings of rage and hostility. Either way, red is not for the faint of heart. Use red in rooms designated for socializing, such as living rooms and dining rooms, to spark lively conversation.
Orange stimulates the senses and mind.
Orange is a warm, happy color, associated with excitement and enthusiasm. Due to its energy-evoking tendencies, it’s a good choice for a workout room or attention-grabbing accent wall. It has also been known to stimulate appetite, making it great for dining rooms and kitchens.
Yellow is a very happy, welcoming color.
The color of sunshine, yellow is warm, welcoming and cheerful. Super bright yellows have been known to evoke feelings of anxiety and restlessness, so stick with soft, buttery shades. Due to its uplifting nature, yellow works really well in kitchens and bathrooms. Its welcoming feel also makes it a good choice for entryways.
Green promotes relaxation and restful emotions.
With its abundance in nature, it’s no surprise green is associated with growth, renewal and prosperity. Due to its calming ability, green often is considered the most restful color to the eye. It can be used in almost any room, however it’s most effective in those where relaxation is key.
Blue's calming nature makes it great for bedrooms.
Blue is a calming, relaxing color. It often evokes feelings of freshness and serenity, the same emotions experienced when looking at the tranquil water of a lake or staring up at a cloudless sky. Lighter shades of blue have been known to decrease heart rate and slow down respiration. Darker shades may be associated with sadness and, therefore, should be used sparingly.
Purple often helps to foster creativity.
Purple has long been associated with royalty, wealth and creativity. Darker shades, such as eggplant, evoke a sense of sophistication and are great for formal living and dining rooms. Cheery and calming lighter shades are perfect for bedrooms, offices and art studios.
Pink helps to reduce stress.
Even though it’s close to red on the color wheel, pink has the exact opposite effect. Pink is very calming. It has been known to relieve feelings of stress, anger and hostility. Bright, vivid tones come with an air of sophistication and glamor, making them great for fancy dining rooms. Lighter shades are more soothing and are perfect for bedrooms and bathrooms.
White can make any space feel larger.
White has the ability to make spaces feel larger. Entire rooms painted white may come off as sterile or bland, similar to a doctor’s office. Other than that, white doesn’t invoke much in the way of emotion, making it a good neutral accent to use in a variety of areas.
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